The purpose of today’s post is to show you how you can get your company, brand or self to be the number 1 search result when someone searches for an important keyword that represents your business.
Here is how you do it:
First you will need to choose a keyword that best represents what a potential customer might search when looking for your services, e.g. “web designer” or “Tampa car sales”. The more niche your service or the more niche the search the easier it will be to reach the top of the results. So you will want to focus on a niche keyword that may include the major geographical area that you are servicing as in the “Tampa Car Sales” example. If you are a web designer that primarily services the St. Paul, MN market than you will want to focus on the keyword phrase: “St. Paul Web designer”. If you are an ad writer for companies like UPS in Atlanta and you are looking for new business or if you are trying to get UPS in Atlanta as a customer, you will likely choose the keyword phrase: “Atlanta commercial ad writer”. Once you have decided on the perfect niche keyword phrase for your Business, Brand, or Persona then the key is to have that exact keyword phrase in every aspect of your profile. You will want to include the phrase in your current work experience and all of your past work experiences. You will also want to put it into your Summary of Work experiences and Goals as well as your Specialties section within your Linkedin Profile.
If you put that well thought out keyword phrase into every possible area of your Linkedin profile than after a few minutes you should be able to type the keyword phrase into the search area and your profile should be the first result that comes up. Give it a try and please comment on this post if it worked for you. Include the “Keyword phrase” and your name so that I can see how well it worked for you. If you run into a problem then post that too. I will try to help you figure it out.
Hope you enjoyed the Post. Don’t forget to comment.
#1 result on Linkedin for “niche marketing”.