How to Use Facebook to Market your Business – Part One
This post could also be entitled, “ How to use Facebook to Brand your business”.
Niche Marketing and Branding your business requires forming and/or collecting a cult-like following that loves what you have to offer. This type of branding and collecting followers truly lends itself to Facebook. This first post or Part One is an introduction to Facebook and how to set up a facebook page for your business. If you are familiar with this process or already have a facebook page for your business then you will most likely want to skip this and look for “How to Use Facebook to Market your Business Part Two”. In Part Two we will focus on the actual marketing.
Introduction to Facebook
Facebook is by far the leader in the world of social networking. In it essence facebook is a place to gather your friends, fans or followers to view your status updates and your recommended content. It allows you more freedom to Brand your Page whether it be a personal, business or community. If your business is on facebook it has great potential to be viewed frequently.
First Step
So, obviously, the first step is to sign up for a facebook page for your business. Go to www.facebook.com. Ignore the signup screen that appears for the most part and concentrate on the link at the below where you would put in your personal information. The link reads, “Create a Page for a celebrity, band or business.” Once selecting this link you have two choices: 1) Community Page or 2) Official Page. If this page is for business then you will most likely want to select the second option, “Official Page”. Select “Local business” or “Brand, product, or organization”. Type the Name for whatever it is that you are creating the page. You will need to check the box declaring that you are the official representative of the brand. Click the “Create Official Page” button.
In order to have a business page on facebook you also need a personal page. As such, the following page will ask you to put in your personal login info or put in a new email, password and birth date info. Once you complete this step you are forwarded to your brand new business facebook page! The introductory screen on your facebook page will take through the steps for uploading a logo or image for your page, sending the word out to your email contacts, writing a brief description of the purpose or mantra of your business/brand, Posting your first status update and promoting you facebook page on your website.
Congrats!
Now that you have built your Facebook business page, go on to “How to Use Facebook to Market your Business Part Two”. There we will discuss how this new page can drive traffic and interest to your Brand and/or Business.
Great Tool: Here is a link to a great tool for branding your Facebook status updates. It works for Twitter as well. I wrote more about it in my post: “How to use Twitter to Market your Business”. The tool is MarketMe Suite.
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