How to use Twitter to Market your Business – Part 1
Today I would like to talk about how to use twitter to build your niche mailing list.
In my last post about Capturing emails on your website you found out how to get your website traffic to opt-in to your email list (If you haven’t read that post read it first). Now I will show you an effective way to drive traffic to your site using Twitter and a software called Market Me Suite.
Following is an exerpt from Twitter’s website about how Twitter works and how it can be used to benefit your business. If your familiar with Twitter than you may want to skip down below the section “A key benefit“.
How does Twitter Work?
Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive—Twitter being a recipient driven information network. In addition, you can send and receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.
When you combine messages that are quick to write, easy to read, public, controlled by the recipient and exchangeable anywhere, you’ve got a powerful, real-time way to communicate. And real-time communication is turning out to be ground-breaking for users and businesses alike.
How Can I use Twitter with my business?
Twitter connects you to your customers right now, in a way that was never before possible. For example, let’s say you work for a custom bike company. If you run a search for your brand, you may find people posting messages about how happy they are riding your bikes in the French Alps—giving you a chance to share tips about cyclist-friendly cafes along their route.
Others may post minor equipment complaints or desired features that they would never bother to contact you about—providing you with invaluable customer feedback that you can respond to right away or use for future planning. Still others may twitter about serious problems with your bikes—letting you offer customer service that can turn around a bad situation.
You don’t have to run a bike shop or a relatively small company to get good stuff out of Twitter. Businesses of all kinds, including major brands, increasingly find that listening and engaging on the service leads to happier customers, passionate advocates, key product improvements and, in many cases, more sales.
But Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business. Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company; as marketers say, it shrinks the emotional distance between your company and your customers. Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company’s bigger digital footprint.
For instance, let’s say you run a big retail website. In addition to learning more about what your customers want, you can provide exclusive Twitter coupon codes, link to key posts on your blog, share tips for shopping online, and announce specials at store locations. And you can take things a step further by occasionally posting messages about fun, quirky events at your HQ, giving others a small but valuable connection with the people in your company.
A key benefit
One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums. This is great for branding your company image – something that we will discuss in fuuture posts.
How do I drive traffic from twitter to my website?
I have been using a Software called Market Me Suite to drive traffic from twitter to this website as well as other sites for companies that I work with. This software allows you to “brand your tweets”. This is the term they use which I find a little confusing because it implied to me that I could use the software to dress up and customize me twitter page. It does not do that but, what it does is allow each of your individual tweets to say, “via www.yourwebsite.com or via your name”. This is a link that your followers can click to link back to your website. So now you wont need to include you site url in every link because it will automatically be at the bottom of every tweet thus driving hordes of traffic to your site. Once on the site they will be exposed to your pop-up that you created with POP-UP Domination.
Notice the link under my tweet that says, "via Realnichemarketing.com"
From there on you will be building a very targeted niche market email list. In my next post we will discuss how to grow your Twitter followers with very niche people that would be interested in your business and a cool tool that you can use to do it on autopilot.
Keep in touch and feel free to comment.
Jesse Lee
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Thanks Rena, Let me know how I can help.
For your next post, perhaps you can address the issue of commenting addiction, and tell me how to get my life back
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Thanks Schuimblusser
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