Hello, Niche Marketers. One of the best forms of Niche Marketing that works consistantly for all my clients is Postcard Marketing. Below is a Guest post from postcard maniac Joy Gendusa Marketing Blogger & CEO of Postcardmania.
How to Use Postcards to Market your Niche Business
In niche marketing, you define a narrow segment of the population and tailor a marketing campaign specifically to that population. Think about it this way: would you rather spend $10,000 to market a baby bottle to everyone in your city, or $2,000 to market it only to new mothers in your city?
That second situation is niche marketing. If your business is in a niche market (like baby products), you need to carefully target your potential market. In fact, even if you aren’t an obvious niche business, you can still use niche marketing principles to get more bang for your marketing buck.
Postcards are absolutely ideal for niche marketing because you are able to get such specific mailing lists. For example, you could get a list of single mothers within a 3-mile radius of your business, or 55-75 year-olds with an annual income of less than $30,000. There are so many ways to target your niche market!
4 Steps to Using Postcards to Market Your Niche Business:
Define Your Niche
Figure out who your best customers are, or who needs your product or service most. Go through past sales records and survey potential customers. Then tally the responses. If you don’t think your business is a niche business — look at every angle. Almost every business has a niche they can promote to.
Get The List
Is your niche market 30-50 year-olds in the Chicago area? How about Hispanic men who drive cars valued at $50,000 or higher? Whatever it may be, you can most likely find a mailing list for it. There are all kinds of vendors who sell lists, but you need to be careful — most of them are less than reputable. I offer lists through my company. In fact, you can get them through most postcard marketing companies. Read this article to learn the questions you should ask and the answers you should get before purchasing a list.
Design Your Card
Ten essential elements go into an effective postcard design. You can read about them here. But for the purpose of niche marketing, your selling point needs to communicate specifically to that niche and their needs. You only have a fraction of a second to get their interest.
Hit your list at least once a month. Start with a six-month campaign, mailing once a month. After that, analyze the results and make necessary tweaks to get an even better response next time.
And that’s how you target a niche audience with postcards! It sounds simple because it is simple. Too many business owners don’t take advantage of this medium, but it is a consistent way to produce new customers — and it’s cost effective. On top of that, mention this blog post, and I’ll give you $25 off your first postcard order through PostcardMania! So get to it!
I hope you liked that guest post. I highly recommend Postcardmania for your business mailings. If you liked this post let me know in the comment section.